It was just kids having fun making things they wanted to play," he said. "Back then there was no money to be made. Rather, it was having a space to hang out, be creative, and simulate day to day life.Īfter a couple of years playing, some of his friends enlisted his help to make a game. However, he quickly realized that what made Roblox interesting wasn't the games. In fact, when he first started playing as a teenager, he didn't like the platform, finding its blocky aesthetic boring. He raked in $900,000 in 2021 in profits from virtual items sales, up from $600,000 in 2020, as verified by Insider.īut Jordan wasn't always sold on Roblox. To date, Jordan said he's sold over 23 million digital items like headbands and hats on the platform, including around 2 million units of his top-selling item, a pair of diamond stud earrings, which goes for 75 Robux, or about $0.94. But you probably haven't heard of him unless you're on Roblox, the online gaming platform that hosts more than 11 million user-created games, where he goes by his Builder_Boy alias. Samuel Jordan is a wildly popular fashion designer. Jordan believes anyone can make it as a creator on Roblox – no 3D modeling skills required.Samuel Jordan designs and sells virtual items, like earrings and hats, on Roblox. Account icon An icon in the shape of a person's head and shoulders.
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